The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area

Zhuang Ming Jie; Wang Zi Ling; Chang Che Chang

doi:doi:10.11648/j.si.20210901.15

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The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area

Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang

Published in Science Innovation (Volume 9, Issue 1)

Received: 20 January 2021 Accepted: Published: 12 March 2021

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Abstract

The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents. The target of this paper is for marketing talents with new media marketing application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area. "Institute + new industry + marketing" "integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions", and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.

Published in	Science Innovation (Volume 9, Issue 1)
DOI	10.11648/j.si.20210901.15
Page(s)	26-31
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Guangdong-Hong Kong-Macao Greater Bay Area, Undergraduate, Marketing Training Model, Technology Innovation

References

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APA Style

Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang. (2021). The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area. Science Innovation, 9(1), 26-31. https://doi.org/10.11648/j.si.20210901.15

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ACS Style

Zhuang Ming Jie; Wang Zi Ling; Chang Che Chang. The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area. Sci. Innov. 2021, 9(1), 26-31. doi: 10.11648/j.si.20210901.15

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AMA Style

Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang. The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area. Sci Innov. 2021;9(1):26-31. doi: 10.11648/j.si.20210901.15

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@article{10.11648/j.si.20210901.15,
  author = {Zhuang Ming Jie and Wang Zi Ling and Chang Che Chang},
  title = {The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area},
  journal = {Science Innovation},
  volume = {9},
  number = {1},
  pages = {26-31},
  doi = {10.11648/j.si.20210901.15},
  url = {https://doi.org/10.11648/j.si.20210901.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20210901.15},
  abstract = {The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents. The target of this paper is for marketing talents with new media marketing application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area. "Institute + new industry + marketing" "integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions", and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.},
 year = {2021}
}

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TY  - JOUR
T1  - The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area
AU  - Zhuang Ming Jie
AU  - Wang Zi Ling
AU  - Chang Che Chang
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DO  - 10.11648/j.si.20210901.15
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JO  - Science Innovation
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AB  - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents. The target of this paper is for marketing talents with new media marketing application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area. "Institute + new industry + marketing" "integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions", and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.
VL  - 9
IS  - 1
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Author Information

Zhuang Ming Jie

Business Administration Department, Guangzhou Huashang College, Guangzhou, China
Wang Zi Ling

Business Administration Department, Guangzhou Huashang College, Guangzhou, China
Chang Che Chang

Business Administration Department, Guangzhou Huashang College, Guangzhou, China

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Plain Text BibTeX RIS

APA Style

Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang. (2021). The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area. Science Innovation, 9(1), 26-31. https://doi.org/10.11648/j.si.20210901.15

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ACS Style

Zhuang Ming Jie; Wang Zi Ling; Chang Che Chang. The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area. Sci. Innov. 2021, 9(1), 26-31. doi: 10.11648/j.si.20210901.15

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AMA Style

Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang. The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area. Sci Innov. 2021;9(1):26-31. doi: 10.11648/j.si.20210901.15

Copy | Download

@article{10.11648/j.si.20210901.15,
  author = {Zhuang Ming Jie and Wang Zi Ling and Chang Che Chang},
  title = {The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area},
  journal = {Science Innovation},
  volume = {9},
  number = {1},
  pages = {26-31},
  doi = {10.11648/j.si.20210901.15},
  url = {https://doi.org/10.11648/j.si.20210901.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20210901.15},
  abstract = {The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents. The target of this paper is for marketing talents with new media marketing application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area. "Institute + new industry + marketing" "integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions", and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area
AU  - Zhuang Ming Jie
AU  - Wang Zi Ling
AU  - Chang Che Chang
Y1  - 2021/03/12
PY  - 2021
N1  - https://doi.org/10.11648/j.si.20210901.15
DO  - 10.11648/j.si.20210901.15
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 26
EP  - 31
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20210901.15
AB  - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents. The target of this paper is for marketing talents with new media marketing application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area. "Institute + new industry + marketing" "integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions", and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.
VL  - 9
IS  - 1
ER  -

Copy | Download